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How Does SmartPiXL Work?

SmartPiXL by M1 Data & Analytics is a cutting-edge website visitor deanonymization tool that helps businesses identify anonymous website visitors, enabling them to gain deeper insights into user behavior and improve their marketing strategies.

1. Data Collection Without Cookies or IP Retargeting

SmartPiXL is designed to function without cookies or traditional IP retargeting. Instead, it leverages a patent-pending fingerprinting technology that collects non-personally identifiable information (non-PII) from a user’s device during their visit to your website​​. These identifiers include data points like device type, browser settings, and session behavior, allowing SmartPiXL to track unique user activity across multiple devices without relying on cookies. SmartPiXL uses 12 distinct data fields to create its unique fingerprint, enabling the accurate deanonymization of individuals on the site.

This approach ensures that SmartPiXL remains compliant with modern privacy regulations, such as GDPR and CPRA, which restrict the use of personal data like cookies and IP addresses​.

2. Matching Data with an Expansive Database

Once SmartPiXL captures data from a visitor, it immediately matches that information against M1 Data & Analytics' expansive consumer database. This database contains over 280 million US consumers with 20 million records processed daily, providing comprehensive identification capabilities. SmartPiXL can return full identity and contact details for website visitors, including:

  • Name
  • Postal Address
  • Email
  • Age
  • Up to 306 additional data attributes​.

By identifying visitors who do not fill out forms or explicitly share their information, SmartPiXL allows businesses to capture on average 50% of website visitors who would otherwise remain anonymous​.

3. Implementation: Simple Script Placement

Implementing SmartPiXL is straightforward. Businesses simply place the SmartPiXL script in the global header of their website. Once installed, the script automatically activates when a user visits the site, enabling the seamless collection and identification process​.

Unlike traditional tracking solutions, this lightweight integration ensures minimal impact on website performance while maximizing the amount of actionable data businesses can collect.

4. Real-Time Reporting and Insights

SmartPiXL provides real-time data collection and reporting, with new data being reported every 15 minutes. This allows businesses to gain immediate insights into user behavior, making it easier to:

  • Track website engagement.
  • Identify high-value visitors.
  • Attribute marketing efforts to specific user actions​.

The data can also be used for targeted marketing through channels like email, direct mail, and digital advertising, allowing businesses to engage with previously anonymous users in a personalized manner.

5. Compliance with Modern Privacy Regulations

SmartPiXL was built with privacy in mind, ensuring compliance with major privacy laws such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and California Privacy Rights Act (CPRA). To ensure compliance:

  • SmartPiXL does not rely on cookies or IP addresses, which are heavily regulated under GDPR and other privacy laws.
  • The technology employs geoframing to ensure data collection occurs only within regions where it is permitted. For example, if a visitor’s location cannot be verified as within the United States, the SmartPiXL script will not collect any data​.

6. Key Features of SmartPiXL

  • No Cookies or IP Retargeting: Future-proof solution that operates independently of cookies, which are becoming obsolete due to privacy concerns​.
  • 300+ Data Identifiers: Collects more detailed user data through device fingerprinting technology​.
  • Cross-Device Tracking: Tracks unique user behavior across multiple devices, providing a more comprehensive view of user engagement​.
  • GDPR and CPRA Compliant: SmartPiXL adheres to stringent privacy regulations, ensuring that businesses remain compliant while collecting valuable data​​.
  • Real-Time Insights: Provides real-time data updates every 15 minutes, allowing businesses to adjust strategies based on current user behavior​.

Final Thoughts

SmartPiXL is a powerful, privacy-compliant tool that empowers businesses to identify anonymous website visitors, providing detailed insights that can drive personalized marketing and improved engagement. By leveraging advanced fingerprinting technology and over 300 identifiers, SmartPiXL offers a more accurate and secure method of tracking user behavior without relying on outdated cookie-based tracking methods.

If you're looking for a next-generation solution to optimize your marketing efforts and maximize the value of your website traffic, SmartPiXL is a game-changer in the world of data analytics.