Is SmartPiXL California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) Compliant?

As data privacy regulations continue to evolve, particularly in California, M1 Data & Analytics is committed to ensuring that our data handling practices respect the privacy rights of consumers while maintaining effective and secure data solutions for businesses.

Overview of CCPA and CPRA

Both the CCPA and CPRA are designed to protect the personal information of California residents, giving consumers more control over how their data is collected, used, and shared.

• CCPA: The CCPA grants California residents the right to know what personal data is being collected, the right to request deletion of that data, and the right to opt out of the sale of their personal information.

• CPRA: Effective January 2023, the CPRA expands upon the CCPA by introducing additional rights, such as the right to correct personal data, the creation of the California Privacy Protection Agency (CPPA) to oversee enforcement, and additional protections for sensitive personal information.

How SmartPiXL Ensures CCPA and CPRA Compliance

Transparency and Consumer Rights

At the core of SmartPiXL’s compliance efforts is our commitment to transparency and respect for consumer rights, in line with both the CCPA and CPRA. Here’s how our technology adheres to these regulations:

1. Right to Know: Under the CCPA, California residents have the right to know what personal data is being collected about them. M1 Data & Analytics provides transparency by allowing businesses to inform their users about data collection practices, ensuring full disclosure of what data is collected and how it is used.

2. Right to Delete: California residents have the right to request that their personal data be deleted. M1 Data & Analytics has implemented processes within SmartPiXL to allow businesses to promptly comply with these requests. This ensures that if a California consumer requests data deletion, we facilitate the removal of their data from the system in accordance with the CCPA and CPRA.

3. Right to Opt-Out: SmartPiXL includes mechanisms for opting out of the sale of personal data, one of the key requirements of the CCPA. We provide businesses with an opt-out form to ensure that users in California can easily opt out of any data sale practices, helping organizations meet this legal obligation.

4. CPRA-Specific Rights: With the introduction of CPRA, M1 Data & Analytics has enhanced its compliance framework to accommodate additional consumer rights, including:

   • Right to Correct: If users notice any inaccuracies in their personal data, they can request corrections. M1 Data & Analytics supports businesses in fulfilling these requests to ensure data accuracy.
   • Sensitive Data Protections: CPRA introduces new protections for sensitive personal data (e.g., Social Security numbers, financial information, etc.). M1 Data & Analytics ensures that businesses using our SmartPiXL technology can clearly communicate how they handle such sensitive information and offer users the ability to restrict its use.

Data Minimization and Purpose Limitation

SmartPiXL is designed with data minimization and purpose limitation principles in mind, both of which are emphasized under the CPRA. This means:

• We only collect the necessary amount of data required to provide our services, reducing the risk of collecting excessive or unnecessary information.
• The data collected is used strictly for the specific, disclosed purposes outlined to users, ensuring transparency and compliance with both CCPA and CPRA.

Opt-Out for Minors

The CCPA and CPRA include additional protections for minors, requiring businesses to obtain opt-in consent before selling data for consumers under the age of 16. SmartPiXL supports compliance by ensuring businesses can implement and enforce these restrictions, making sure that no data belonging to minors is ever sold. M1 Data & Analytics ensures that all records pertain to individuals aged 18 and over, guaranteeing that every record represents an adult of consenting age.

Compliance Features Built into SmartPiXL

To help businesses stay compliant with CCPA and CPRA, SmartPiXL incorporates several key features:

• Geolocation-Based Data Handling: SmartPiXL’s geoframing technology ensures that California-based users are identified based on their IP address, activating CCPA and CPRA compliance protocols. This ensures that businesses handling data from California residents adhere to these stricter data protection laws.

• Consent Management: SmartPiXL supports consent management, making it easier for businesses to manage opt-out requests from California residents. This ensures compliance with the requirements around consumer consent and data selling.

• Data Access and Deletion Tools: M1 Data & Analytics facilitates consumer requests for data access and deletion by providing businesses with the ability to comply with these requests swiftly, ensuring full alignment with CCPA and CPRA mandates.

• Sensitive Data Controls: With the enhanced protections under CPRA, M1 Data & Analytics ensures that businesses can manage and restrict the use of sensitive personal data as required by law, ensuring a higher level of data privacy for consumers.

Final Thoughts: SmartPiXL’s Commitment to California Privacy Laws

M1 Data & Analytics understands the importance of staying ahead of evolving privacy regulations like CCPA and CPRA. With SmartPiXL, businesses can confidently comply with California’s stringent data privacy laws while still leveraging data for effective marketing and insights.

Our technology is built to protect consumers' privacy rights and provide businesses with the tools they need to operate responsibly in today’s regulatory landscape. By incorporating compliance features directly into SmartPiXL, M1 Data & Analytics ensures that both businesses and consumers are protected in the complex world of data privacy.

If you’re looking to stay compliant with CCPA and CPRA while maximizing the potential of your data, SmartPiXL is the solution you can trust.