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What is ListCatalyst?

A hygiene and append tool designed to help clients maintain and enhance their customer data. This powerful tool offers a seamless way to normalize and update existing customer records, ensuring that your database remains accurate and up-to-date.

Key Features of ListCatalyst

  1. Data Normalization:

    • Ensures consistency and standardization across your customer data.
    • Corrects formatting issues to maintain uniformity.
  2. National Change of Address (NCOA) Update:

    • Uses the NCOA database to update addresses for individuals, families, and businesses that have moved.
    • Ensures mail reaches the intended recipients at their current addresses.
  3. CASS Certification:

    • Validates and corrects address data to meet USPS standards.
    • Improves mail deliverability and reduces returned mail.
  4. Data Appending:

    • Adds new demographic information, phone numbers, or email addresses to existing customer records where possible.
    • Enhances the richness and completeness of your customer data.

How to Use ListCatalyst

Clients can utilize ListCatalyst through two primary methods:

  1. Manual Upload:

    • Upload your customer data files directly to ListCatalyst.
    • The tool will process the files, normalize, update, and append data as specified.
  2. Automated Processes:

    • Set up automated workflows to programmatically upload data to ListCatalyst.
    • Automation ensures continuous data hygiene and updates without manual intervention.

Benefits of Using ListCatalyst

  • Enhanced Data Quality: Regular normalization and updates ensure your customer database remains accurate and reliable.
  • Improved Deliverability: NCOA and CASS Certification help ensure your mail reaches the right addresses, reducing undeliverable mail.
  • Richer Customer Insights: Additional demographic information, phone numbers, and emails improve your ability to understand and reach your customers.
  • Efficiency and Convenience: Automation capabilities save time and reduce the need for manual data handling, allowing you to focus on more strategic tasks.

Getting Started with ListCatalyst

To get started, please contact Catalyzt@M1-Data.com.