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What Is Location IQ?

A solution designed to help businesses understand foot traffic by capturing data from mobile devices at physical locations. Utilizing a digital geo-frame, LIQ enables businesses to tie back this information to consumer behavior in specific areas.

Key Features

  • Proprietary SDK: A lightweight software developer kit installed in over 19,000 applications.
  • Affirmative Consent: Ensures user consent to collect movement data.
  • Comprehensive Data Collection: Gathers movement data, including the Mobile Advertiser ID.
  • Rich Consumer Insights: Links Mobile Advertiser IDs to opt-in consumer records, providing over 350+ fields of demographic information, where available.

How It Works

  1. SDK Installation: LocationIQ’s proprietary SDK is integrated into more than 19,000 applications. This SDK is lightweight, ensuring minimal impact on app performance.
  2. User Consent: Users provide affirmative consent within these applications, allowing LocationIQ to collect their movement data.
  3. Data Collection: The SDK captures movement data from mobile devices, including the Mobile Advertiser ID and other relevant information fields.
  4. Data Linking: The collected Mobile Advertiser ID is linked back to an opt-in consumer record. This linkage provides comprehensive demographic information, with access to over 300 data fields where available.
  5. Geo-Framing: Define geo-frames using precise latitude and longitude coordinates around desired locations. Capture data from mobile devices within these geo-frames, providing insights into consumer visits and behaviors.
  6. Consumer Insights: Analyze the collected data to understand consumer behavior and movement patterns at specific physical locations.

Benefits

  • Enhanced Consumer Insights: Gain a comprehensive understanding of consumer movements and behaviors at physical locations.
  • Improved Marketing Campaigns: Tailor marketing efforts with precise data, improving targeting and overall campaign performance.
  • Data-Driven Decision Making: Make informed business decisions based on real-world consumer data, optimizing marketing budgets and strategies.
  • Competitive Edge: Understand consumer behavior surrounding your competitors to gain an edge in your marketing efforts.

Getting Started

To start leveraging LocationIQ’s capabilities, visit the LocationIQ website to have your account created.

FAQs

How is user consent obtained? LocationIQ ensures that all data collection occurs with affirmative user consent, obtained through the applications in which the SDK is installed.

What kind of data does LocationIQ collect? LocationIQ collects movement data from mobile devices, including the Mobile Advertiser ID and other relevant information fields. This data is then linked to opt-in consumer records, providing access to over 300 demographic fields.

How can this data improve marketing strategies? By providing detailed consumer insights, LocationIQ enables businesses to create highly targeted and effective marketing campaigns, enhancing engagement and conversion rates.