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What is the Difference Between Matched and Unmatched File Exports in LocationIQ?

When using LocationIQ, you will encounter two types of file exports: matched and unmatched. Understanding the distinction between these two can help you effectively utilize the data provided by LocationIQ.

  1. Unmatched File Exports

    • Definition: Unmatched file exports represent all Mobile Advertiser IDs (MobileAdIDs) gathered at specific locations without any attached personal data.
    • Anonymity: These MobileAdIDs are completely anonymous, meaning there is no personally identifiable information (PII) linked to them.
    • Usage: Unmatched data can be used for analyzing foot traffic patterns, custom audience retargeting, understanding general consumer behavior in specific areas, and making data-driven decisions without revealing personal identities.

  2. Matched File Exports

    • Definition: Matched file exports denote MobileAdIDs that have additional, consented personally identifiable information (PII) linked to them.
    • Consent: These MobileAdIDs come from users who have given affirmative consent to share their personal information.
    • Data Included: Matched data includes personal details such as names, postal addresses, and other demographic information, providing deeper insights into consumer profiles.
    • Usage: Matched data can be used for personalized marketing, targeted advertising campaigns, and gaining a more comprehensive understanding of consumer demographics and behaviors.

Key Differences

  • Anonymity vs. Identifiability:
    • Unmatched: Anonymous data without any personal information.
    • Matched: Identifiable data with consented personal information.
  • Data Usage:
    • Unmatched: Ideal for device retargeting and broad analysis of foot traffic and general consumer behavior.
    • Matched: Suitable for targeted marketing, personalized advertising, and detailed consumer analysis.

Benefits of Each Type

Unmatched Data:

  • Privacy Compliance: Ensures user privacy as no personal information is attached.
  • Broad Insights: Provides a wide-angle view of consumer movement patterns without the need for personal details.

Matched Data:

  • Detailed Insights: Offers rich, detailed consumer profiles for more accurate targeting.
  • Personalized Marketing: Enables personalized and highly targeted marketing strategies based on detailed consumer data.

FAQs

How is user consent obtained for matched data? User consent is obtained through applications that utilize LocationIQ’s SDK, ensuring that all collected data is compliant with privacy regulations.

Can unmatched data be converted to matched data? Yes, records in your unmatched file we can tie back to a consumer are provided in the matched data file.

Is both data type compliant with privacy laws? Yes, both matched and unmatched data are collected and used in compliance with GDPR, CCPA, and other relevant privacy laws.

For more information on how to use matched and unmatched file exports in LocationIQ, visit the LocationIQ website or contact us at LocationIQ@M1-Data.com.