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What is Traffic Alert?

By leveraging data analytics, it enables dealerships to track when their customers opt for services or purchases at competitor locations, providing valuable insights into customer behavior and potential revenue loss.

Key Features

  1. Customer Defection Tracking:

    • Service Defection: Identifies customers who have chosen to get their vehicles serviced at competing dealerships or independent repair facilities.
    • Sales Defection: Tracks when customers purchase vehicles from other dealerships.

  2. Data Integration:

    • The system integrates with a dealership's Customer Relationship Management (CRM) or Dealer Management System (DMS). It requires uploading the dealership's customer data, from which the system analyzes defection patterns.

  3. Time-Interval Analysis:

    • Dealers can select specific time periods to monitor customer defections, allowing for tailored analysis based on recent trends or specific promotional periods.

  4. Predictive Analysis:

    • Advertisable Lists: The system can generate lists of customers likely to defect in the next 30, 60, or 90 days based on defection patterns observed over the previous 18 months. This feature helps dealerships proactively address potential defections through targeted advertising and customer outreach.

  5. Dashboard Insights:

    • The Traffic Alert dashboard provides a comprehensive view of defection data. This includes metrics such as the number of customers defected, percentage of total customers, and the financial impact of these defections.

How Does It Work?

  1. Data Upload:

    • A dealership uploads its CRM or DMS data into the Traffic Alert platform.

  2. Selection Process:

    • The user makes selections regarding the type of data and time intervals they wish to analyze.

  3. Defection Identification:

    • The system processes the data and identifies defections on both the sales and service sides over the selected period.

  4. Predictive Analysis:

    • The system analyzes defection patterns over the past 18 months to predict and list customers who are likely to defect in the upcoming months. These lists can be used for targeted advertising and retention strategies.

Benefits

  • Revenue Recovery: By identifying where customers are going, dealerships can target these lost customers with specific marketing campaigns or incentives to return.
  • Customer Retention: Understanding defection patterns allows dealerships to improve their services and customer relationships.
  • Proactive Engagement: Using predictive lists, dealerships can engage with at-risk customers before they defect.
  • Competitive Edge: Keeping tabs on competitor influence helps dealerships stay ahead in a competitive market.

Conclusion

Traffic Alert provides dealerships with the critical insights needed to monitor and mitigate customer defections. By integrating comprehensive data analytics, it empowers dealerships to maintain customer loyalty, recover lost revenue, and enhance overall customer satisfaction.

For further information or to get started with Traffic Alert, visit M1 Data & Analytics or contact them at TA@M1-Data.com.