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Where is your data sourced?

M1 Data & Analytics sources its data through various robust channels, ensuring comprehensive and accurate consumer information. This article outlines the primary sources of data and the methods used to compile it.

Data Sources & Compilation

  1. Proprietary Shopping Cart Validation Widget

    • Development and Operation: Our in-house shopping cart validation widget, developed by our Founder and CTO Gregory Ashe, operates on over 2,600+ web properties and impacts 16,000+ websites in total. We do not obtain data from businesses that aggregate information from multiple sources, including government agencies and non-government organizations (NGOs).
    • Clear and Conspicuous Notice of Choice: At every transaction, consumers are clearly informed of their data choices, emphasizing transparency and choice to share their data with us and our affiliates.

  2. Mobile Location Data

    • Volume: Approximately 48 billion+ mobile location pings are processed daily.
    • SDK Integration: Data is collected through a lightweight software developer kit (SDK) installed in over 22,000+ mobile applications, providing extensive location-based insights.

  3. Real Property Records

    • Scope: We aggregate real property records from counties and parishes across the U.S.
    • Data Types: These records include details about property ownership, tax records, and other pertinent real estate information.

  4. Consumer Data Ingestion

    • Daily Volume: We ingest over 20 million customer records daily, ensuring up-to-date and accurate consumer profiles.
    • Data Fields: Our datasets include extensive demographic fields, such as names, physical addresses, emails, phone numbers, income levels, inferred credit scores, homeowner status, vehicle ownership, ethnicity, and 350+ additional data fields.

Benefits of Our Data Collection Methods

  • Transparency and Choice: Consumers are always clearly informed about their data choices during transactions.
  • Comprehensive Insights: Combining shopping cart data, mobile location pings, and property records provides a holistic view of consumer behavior.
  • Up-to-Date Information: Continuous ingestion of millions of records ensures the most current and relevant data.
  • Advanced Audience Creation: Our data supports creating precise and effective audience segments for targeted marketing campaigns.

Compliance

  • Data Protection: All records are double opt-in and compliant with GDPR and CCPA/CPRA regulations.
  • Consumer Rights: Clients have full rights to remarket to all the records provided, ensuring ethical and legal use of data.

Getting Started

For more information or to leverage our powerful data assets for your business, visit the M1 Data & Analytics website or contact us at Connect@M1-Data.com.

FAQs

How does the shopping cart validation widget work? The widget operates on 2,600+ web properties, collecting data during transactions while clearly informing consumers about their data choices.

What kind of mobile location data is collected? We process approximately 48 billion mobile location pings daily through our SDK, providing detailed location-based insights.

Is the data collection compliant with privacy laws? Yes, all our data collection methods are compliant with GDPR and CCPA regulations, ensuring ethical and legal data usage.